Electrolux and Kelly Ripa have teamed up to introduce an eco-friendly front-load washer and dryer in a truly vibrant shade – “Kelly Green.” The new limited edition shade, an upbeat green designed to pack a visual punch, was inspired by the great outdoors and self-proclaimed eco-Mom Kelly Ripa.   Here ‘s a quote from Kelly herself:

“I love green … the color green and the act of living green,” said Ripa.  “What better place to make a simple, every day difference than in the laundry room?  Kelly Green is a gorgeous shade, and just by using the new Electrolux high-efficiency washer and dryer you can save energy and use less water.  How green is that?”

Just in time for Earth Day, Electrolux kicks off its virtual flower garden campaign to drive awareness and raise funds for Global Green USA.  Starting today, when you go to and plant a virtual flower for a friend, Electrolux will donate $1 to Global Green USA to support their healthy green schools initiatives across America.  Everyone who logs on to the site and plants a virtual flower will be automatically entered for a chance to win a new eco-friendly Kelly Green front-load washer and dryer!

In addition, Mom Central will be giving away one eco-friendly “Kelly Green” washer and dryer set to a member of our community!  To enter, simply go to and (1) tell us which flower you planted on the Electrolux site and (2) share your own “laundry tips” for saving time and energy.  Mom Central will pick one lucky winner in a random drawing from all entries received!

green works line


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