Baby, look at you now at 50!

After more than eight years of having babies in the house, I have to admit that I did experience withdrawal when I wasn’t sniffing Johnson’s baby powder several times a day.

One memory many of us recall fondly is bath-time with our babies. Spending time with our little ones in the tub provides a way to play, connect, relax and create lasting memories. One constant of bath-time over the last five decades has been JOHNSON’S® Baby products, especially that iconic yellow bottle of JOHNSON’S® HEAD-TO-TOE® Baby Wash with NO MORE TEARS®. I have a picture of myself in the bath, not more than 3 years old, with a bottle of JOHNSON’S® perched on the edge of the tub, and the tradition carried on as I used JOHNSON’S® in the bath for both of my kids.

This year marks the 50th Anniversary of the JOHNSON’S® NO MORE TEARS® trademark, and to help celebrate, we invite you to reflect back on when you or your children were young.  Did you style your hair after filling it with suds? Engage in soap fights with brothers or sisters?
Additionally, JOHNSON’S® introduces two new products to help celebrate its 50th Anniversary and continue the tradition of fun in the tub.  JOHNSON’S® HEAD-TO-TOE® Foaming Wash and JOHNSON’S® Baby Bubble Bath & Wash.

For years, JOHNSON’S® Baby products have been formulated to properly care for babies’ delicate skin. Now JOHNSON’S® is introducing Baby Bubble Bath & Wash for a fun and safe bath time experience. JOHNSON’S® Baby Bubble Bath & Wash contains an all-new formula combining the NO MORE TEARS® extra gentle baby wash formula with big, bath time bubbles. The new, dermatologist- and pediatrician-tested formula is gentle enough to use everyday and is clinically proven mild for both baby girls and boys.

Grounded in extensive scientific research, the NO MORE TEARS® formula found in JOHNSON’S® Baby Bubble Bath & Wash is ultra mild, resulting in a gentle cleansing product specially designed for baby’s unique skin, hair and eye needs. JOHNSON’S® Baby Bubble Bath & Wash is soap-free, dye-free, hypoallergenic, dermatologist and pediatrician tested, and is gentle enough for the newest babies.

  • JOHNSON’S® is the #1 choice of hospitals
  • NO MORE TEARS® formula is as gentle to the eyes as pure water
  • Soap-free, dye-free, hypoallergenic and allergy tested Dermatologist and pediatrician tested
  • Rinses easily
  • Gentle enough to use everyday for both girls and boys
  • Suggested Retail Price: $3.99 for 15oz

JOHNSON’S® introduces a new HEAD-TO-TOE® Foaming Wash in an easy, convenient pump-and-foam form. The specially designed bottle allows moms and caregivers the flexibility of using only one hand to dispense the product while also providing substantial lather for cleansing babies. This new, gentle cleansing product contains mild ingredients and the updated JOHNSON’S® NO MORE TEARS® formula that utilizes new science and technology from JOHNSON’S®.

Cleansing with JOHNSON’S® HEAD-TO-TOE® Foaming Wash is proven to be as mild as cleansing with water alone. Over time, baby soaps can cause dry skin or irritation. JOHNSON’S® HEAD-TO-TOE® Foaming Wash is designed to help avoid these common skin problems before they start by gently gliding across the skin’s surface, effectively cleansing without causing irritation. Grounded in extensive scientific research, JOHNSON’S® HEAD-TO-TOE Foaming Wash is soap-free, dye-free, hypoallergenic and dermatologist tested, and is specially designed for newborns. JOHNSON’S® HEAD-TO-TOE® Foaming Wash is a mild and well-tolerated skin cleanser.


  • JOHNSON’S® is the #1 choice of hospitals
  • Designed to help avoid common skin problems caused by cleansing before they start
  • NO MORE TEARS® formula is as gentle as water alone to the skin
  • Designed to be gentle enough for newborns
  • Soap-free, dye-free, hypoallergenic and allergy- and dermatologist-tested
  • Rinses easily
  • Suggested Retail Price: $4.89 for 9oz

JOHNSON’S® has been helping parents and doctors give babies a healthy, happy start in life for more than 100 years. We’re baby care experts and we’re proud of it — but we know that no one knows more than moms do.

That’s why we’ve created the JOHNSON’S® Baby Channel, where expert advice meets new ideas from moms like you. We’re gathering great advice, and we hope you’ll share yours by creating and submitting videos that we all can learn from.

To discover even more resources on caring for your baby, sign up for a FREE Baby Bonus membership at You’ll get customized advice, exclusive offers and educational guides. Website:


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