Be TRUE NORTH to yourself…tell your story

We’re looking for the most extraordinary True North Story in America. We even have an independent researcher scouring the country to help us locate inspiring True North stories. Could your story be the one? Now don’t worry, extraordinary doesn’t necessarily mean huge. You don’t have to save the world on a daily basis to win. In fact, your True North migadweek/photos/stylus/62038-TRUElarge.jpght only involve a few people. You do, however, have to be passionate, dedicated and excited to share your passion with the world. If you’re all those wonderful things, or know someone who is, submit a story online. To really bring your story to life, upload photos, music, movies, and writings.

TrueNorth™ Program FAQ

For complete program details, please see Official Rules.

  1. WHAT IS A TRUE NORTH STORY?

    A true north is that singular passion in life that causes you to leap out of bed in the morning and think, “This is why I’m here.” It can be something that leaves a legacy, empowers others, or simply makes the world a more interesting place to live. It could involve a handful of people or connect entire communities across the globe. While every true north is unique, we believe that each one has the power to inspire millions more.

  2. WHO IS ELIGIBLE?

    Legal residents of any of the 50 United States or the District of Columbia, who are 18 years of age or older as of October 20th, 2008.

  3. WHERE DO I GO TO ENTER THE CONTEST?

    Go to www.truenorthsnacks.com/story and click on the “Share a True North Story” button on the main page during the contest period of 12:01:00 am Central Time (“CT”) on 10/20/08 and 11:59:59 pm CT on 12/31/08 and follow the directions for submitting an entry.

  4. WHAT DO I NEED TO SUBMIT?

    A written story of 300 words or less about either your life’s passion or the life’s passion of a friend or family member must be submitted in order to qualify for the contest.

  5. WHAT TYPE OF FILES CAN I SUBMIT?

    In addition to submitting your written story, you may, but are not required to, upload up to 5 files of additional media (music, video, or pictures). The additional media cannot exceed 20MB per file. Acceptable file formats include: .MOV; .MPG; .MP3; .AVI; .DOC; .TXT; .PDF; .JPG; .PNG; .GIF; .AIFF; .WAV

  6. WHAT IS THE PRIZE?

    The most inspiring true north story, as judged by the TrueNorth™ brand, will be used to create a 60-second commercial, shot by a celebrity director and scheduled to debut during the 2009 Academy Awards®. In addition to having his or her true north story turned into a commercial, the winner will also receive $25,000 to help in the pursuit of his/her passion.

  7. WHEN CAN I SUBMIT? WHAT IS THE DEADLINE?

    You may enter a submission in the contest between 12:01:00 am Central Time (“CT”) on 10/20/08 and 11:59:59 pm CT on 12/31/08.

  8. HOW CAN I FIND OUT WHO WON?

    The winning story will be featured in a 60-second commercial that we plan to air during the 2009 Academy Awards®. Additionally, the winner will be revealed on the TrueNorth™ website (http://www.truenorthsnacks.com/story) on February 23rd, 2009. For the name of the winner, send a request with a self-addressed, stamped envelope (VT residents may omit return postage) postmarked for receipt by January 30, 2009 to: TrueNorth™ Contest-Winner’s List, P.O. Box 753646, El Paso, TX 88575-3646.

  9. HOW DO I KNOW IF I CAN ENTER THE CONTEST?

    All qualifications are spelled out in our Official Rules.

  10. HOW MANY STORIES CAN I SUBMIT?

    Each individual entrant is allowed a total of five submissions, per email address, as long as the same (or substantially similar) submission is not uploaded more than one time throughout the entry period.

  11. WHAT HAPPENS IF I WIN?

    If your passion is selected by TrueNorth™ as the most inspiring, we will use your story to create a 60-second commercial which we plan to debut during the 2009 Academy Awards®. In addition to seeing your true north story turned into a commercial directed by a celebrity, you will also receive $25,000, in the form of a check, to help in the pursuit of your true north.

  12. WHY IS THERE A RESEARCHER?

    We want great stories but we know sometimes people don’t realize how fabulous their own stories are. That’s where our researcher comes in. Our independent researcher will actively search for stories of people pursuing their life’s passions, and will encourage and motivate people with extraordinary True North stories to enter.

    All TrueNorthTM nuts are grown and produced in the United States of America. TrueNorthTM uses the following nuts grown in the states listed below:

    • California
      • Almonds
      • Walnuts
      • Pistachios
    • Texas
      • Pistachios
      • Peanuts
      • Pecans
    • Georgia
      • Peanuts
      • Pecans
      • What is TrueNorth™?

        • TrueNorth™ is a contemporary new brand of 100% natural, great tasting nut snacks made by Frito-Lay. TrueNorth™ snacks are available today in four distinctly different snacking varieties–nut clusters, nut crisps, nut crunches and whole nuts.
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      • How many different flavors are there in the TrueNorth™ product line?

        • Each variety of TrueNorth™ products comes in 2-3 different flavors:
          • TrueNorth™ Nut Cluster Flavors:
            • Roasted Peanut
            • Toasted Almond
            • Pecan-Almond-Peanut
          • TrueNorth™ Nut Crisp Flavors
            • Pistachio
            • Almond
            • Peanut
          • ...Frito-Lay on the back.TrueNorth™ Nut Crunches Flavors:
            • Honey Wheat Peanut
            • Toasted Sesame Peanut
          • TrueNorth™ Whole Nut Flavors:
            • Lightly Roasted Almonds
            • Sea Salted Pistachios
            • Pecan-Almond-Walnut-Pistachio
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      • How did you come up with the name “TrueNorth™”?

        • In the process of creating a new kind of nut snacking experience, we found our all-consuming passion—our one “true north.” By naming our nut snacks TrueNorth™, we hope to celebrate our passion for nuts and inspire other people to find their own true north.
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      • How is TrueNorth™ different from traditional nut snacks?

        • At TrueNorth™, we wanted people to be able to enjoy the benefits of traditional nuts in new ways. We start with great-tasting, nutritious almonds, peanuts, pistachios, pecans or walnuts and combine them with unique shapes, textures and tastes to create totally new snacking experiences, all with 100% natural ingredients. The nuts we start with are lower in saturated fat than other nuts, and contain mostly mono and polyunsaturated fats.
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      • How do the TrueNorth™ snacks differ from one another?

        • All TrueNorth™ snacks are 100% natural and contain 5g of protein per serving. However, each variety comes in a unique form and flavor, giving you snacking options fit for a wide range of occasions and cravings. Some of our snacks are also a good source of fiber.
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      • How much nut is there in each product?

        • Nuts are the first ingredient in every TrueNorth™ ingredient statement, indicating nuts are the #1 ingredient in each product.
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      • Do TrueNorth™ products contain gluten?

        • Gluten is a form of protein found in wheat, rye, and barley. TrueNorth™ Crisps and Peanut Crunches contain wheat. Other TrueNorth™ products do not contain wheat, rye or barley.
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      • Are any TrueNorth™ products Kosher?

        • TrueNorth™ nut clusters, crunches and crisps are OU Dairy certified kosher. TrueNorth™ whole nuts are OU kosher.
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      • Are any TrueNorth™ products Vegan?

        • According to the FDA, vegan foods do not contain animal products. The TrueNorth™ clusters and whole nuts do not contain animal ingredients of any kind, including dairy.
      • Where can I buy these products today?

        • Nationwide, in Target, Wal-Mart, CVS and Sam’s Club
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