Just as we reach milestones in our own lives, brands sometimes reach exciting milestones of their own. This fall, Huggies is celebrating its 30th year of helping moms and their babies right from newborn stages on through potty training. Amazingly, today’s moms were among the first generation to ever wear Huggies (just years after landing the first man on the moon!) Today, Huggies stands as proud grandparents having guided the cycle of generations with a product that has, over the years, modernized and evolved just as the role and definition of being a mom has.
Moms across America will have the opportunity to share their personal stories of what being a mom means in a 60-second video. The stories of 30 moms from across the country will be featured in a national ad campaign this winter. In addition, one lucky winner will receive $30,000 to put toward the future of the next generation of Huggies wearers.
Mom Central has partnered with Huggies to share in the celebration and help spread the word among moms about the Generation Huggies video contest as well as the Generation Huggies Sweepstakes. Huggies is currently touring through major cities where moms will be able to create their own video at designated Video Creation Stations for a chance to be part of our national ad campaign. Moms can also join the Huggies Baby Network where they will be the first to learn about new Huggies product information, mom-to-mom tips, fun activities and games, message boards, expert advice and special offers. Here are a few details of the video contest and sweepstakes:
About Generation Huggies:
Now through November 20, 2008, there are two ways for moms to create a video reflecting on “What Motherhood Means to Me.”
1. Videos can be uploaded to www.GenerationHuggies.com
2. Alternatively, moms can create a video on-site when they visit a local Generation Huggies event.
3. Videos should be no longer than 60 seconds in length and no larger than 5MB.
4. Everyone can participate by giving a hug, or vote, to their favorite video through November 30, 2008.
5. Judging ends November 30, 2008.
About Generation Huggies Sweepstakes
Anyone can enter the Generation Huggies Sweepstakes for a chance to win $30,000.
1. From now until Nov. 30, 2008, enter online by visiting www.GenerationHuggies.com.
2. The grand prize winner will receive $30,000 and will be chosen in December 2008.
Vast in their experiences and full of inherent knowledge, today’s mom follows her instincts and intuition as she journeys though motherhood. Huggies has partnered with celebrity mom Alison Sweeney, of The Biggest Loser and Days of Our Lives, to ask moms to tell us what it means to be a mom today. Both a mother and an expectant mom, Alison, who knows the ups, downs and in-betweens of motherhood today, will be in New York to welcome local moms to the Generations Huggies experience.
“As a parent, I rely on my instincts. I know I’m not going to have all the answers, but I’m going to approach each new experience trusting that I’ll find the way that is right for my child,” said Sweeney. “Being a mom is the greatest role I’ll ever play, so I’m excited to be partnering with Huggies to invite moms across the country to share their knowledge and experiences and truly celebrate the wonderful, rewarding, challenging world of motherhood.”
Welcome to the Motherhood
Generation Huggies takes the celebration on the road this fall and travels to major cities across the country. As part of the tour, moms will be able to
• Create their own video at our Video Creation Station for a chance to be part of our national ad campaign.
• Join the Huggies Baby Network. As a HBN.com member, moms will be the first to learn all about new Huggies product information, mom-to-mom tips, fun activities and games, message boards, expert advice and special offers.
“Huggies has provided solutions to moms for 30 years and we look forward to supporting the newest generation of moms and babies,” said Craig Wanous, Huggies brand manager. “The Generation Huggies 30 Years, 30 Moms program demonstrates the brand’s commitment to listening to mothers and honoring their individual approaches.”
The Huggies brand provides customized products for babies’ changing needs. Huggies brand diapers provide customized comfort for all babies. A portfolio of baby toiletries products are offered from the Huggies brand and include: bath wash, lotion, shampoo and disposable washcloths. There is also a Huggies brand baby wipe that is just right for every baby: Extra sensitive, wipes with Shea Butter, Lavender & Chamomile, Nourishing, Natural Care and Supreme wipes. For all moms needs, wipes are available in Pop-Up tubs, refill packages and convenient travel packs. Huggies Little Swimmers disposable swim pants make water big fun and are available in 3 colors and 3 sizes.
Kimberly-Clark (NYSE: KMB) is a leading global health and hygiene company with operations in 37 countries and product sales in more than 150. Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people – nearly a quarter of the world’s population — trust K-C’s brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company’s 136-year history of innovation, visit http://www.kimberly-clark.com.
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Visit www.GenerationHuggies.com for the official sweepstakes rules and details. Entry is limited to one per day per person or e-mail address during the Sweepstakes Period. Void where prohibited; no payment or purchase necessary. The sweepstakes is open to legal residents of the 50 United States plus the District of Columbia, age 18 or older.