In households across the country, the topic of what it means to be green has taken a spot on center stage, gaining momentum not only in the political arena but also at the dinner table. In fact, a recent Mom Central survey revealed that 81% of Moms consider themselves to be “green.” However, in many cases, being green puts more pressure on already busy Moms. My family recycles almost everything that comes into our home, but as much as I would love to start a compost pile, the idea of working one extra chore on my list stops me from taking that next step.
Mom Central and Green Works partnered on blog tours featuring Green Works’ natural cleaning products earlier this year, and each time we receive incredible interest and excitement from our community. To make it easier to take the next step in being green, Green Works created the 30 Days to Natural website, devoted to providing practical tips for households at all stages of greenness. Whether recycling additional items, using eco-friendly cleaners, or walking to the store once a week instead of driving, the site offers suggestions to take just a few additional, easy steps every day.
When we created Green Works™ natural cleaners, we defined natural using three core principles. The ingredients must come from renewable resources, be biodegradable and free of petrochemicals. Our stringent standard sets the bar for natural cleaning very high, but we think it’s worth it.
A natural resource qualifies as a renewable resource if it is replenished by natural processes at a rate that’s equal to the rate of consumption by humans. The plant and mineral-based ingredients in Green Works™ cleaners use materials that come from a resource that is renewable.
A biodegradable material is something that has the ability to safely and relatively quickly break down biological into the raw materials of nature and disappear into the environment. Much of the ingredients used in Green Works™ natural cleaners are biodegradable helping to minimize the impact on the environment.
A sustainable product is something made from renewable resources, which means they can grow back quickly and can be harvested with minimal harm to the environment. Our goal with the entire line of Green Works™ natural cleaners is to use materials that are renewable.
Petrochemicals are chemical products made from raw materials of petroleum. Green Works™ natural cleaners minimize the use of petrochemicals and are 99% petrochemical free.
Animals were not used to test the safety and efficacy of Green Works™ natural cleaning products.
. Where can I find Green Works™ products?
A. Look for them in the cleaning aisle at all major stores where cleaning products are sold.
Q. What does natural mean? Are Green Works™ products 100% natural?
A. Currently, there is no industry standard definition for natural cleaners. To create Green Works™ natural cleaners we set ourselves a very stringent standard. The ingredients must come from renewable resources, be biodegradable and free of petrochemicals. Green Works™ cleaners are at least 99% natural. In certain cases we had to use synthetic ingredients, like the preservative and green colorant. But we’re working hard to develop natural alternatives so the entire line can be 100% natural.
Q. Do Green Works™ products disinfect?
A. Not yet. But our scientists are focused on evaluating natural disinfecting ingredients. We hope to incorporate disinfecting into Green Works™ cleaners in the future.
Q. Why is Green Works™ more expensive than traditional cleaners?
A. The cost of natural ingredients is significantly higher than what is used in traditional cleaners. Green Works™ products cost less than other natural clearers and when you consider they are more natural and clean with the power you expect from Clorox, the premium price is a good value.
Q. Is Clorox merely jumping on the green bandwagon?
A. We’ve been working on natural products for the past 5 years. We set ourselves a difficult task–to set the standard for natural cleaning and create products that clean with the power you expect from Clorox. In fact, we delayed Green Works™ products from hitting the shelves by 6 months to further perfect the formula. We are fully committed to continuing to develop natural products that continue to set the standard for natural.
Q. What does the Design for the Environment (DfE) logo on Green Works™ cleaners mean?
A. The United States Environmental Protection Agency created The Design for the Environment (DfE) Program to reduce risk to people and the environment by preventing pollution. When you see the logo it means that the DfE review team has screened each ingredient in the product for potential human health and environmental effects. Based on currently available information, predictive models and expert judgment they determine that the product contains only those ingredients that pose the least concern among chemicals in their class.