THE ENCORE EFFECT: Moving from mundane to memorable

Everyone wants to make a difference in the world, but most have no idea how to maximize their impact. In The Encore Effect, best-selling author and leadership expert Mark Sanborn provides the answer. He leads readers in six practices that will move them beyond excellence to distinction and from mundane to memorable. These principles guide readers to draw on their passion and devote themselves to preparation, practice, presentation, polishing, and finally, avoiding pitfalls. When readers follow these principles they will find that people are attracted to them. More importantly, they’ll find that they now have an influence over others that can impact lives for eternity.

By following the six principles of The Encore Effect, readers can:

  • Deliver a remarkable performance in everything they do
  • Elevate the performance of the people they lead and influence
  • Extend and deepen the impact they have on others—even for eternity.

This special edition, distributed through the CBA, will include unique content such as scripture verses, biblical illustrations, and discussion questions.

Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to Mark Sanborn is a best-selling author and hall of fame speakerdeveloping leaders in business and in life. Mark is an international bestselling author and noted authority on leadership, team building, customer service and change.

Mark Sanborn graduated cum laude from The Ohio State University. In 1978-79 he served as the National President of the FFA, a youth organization of 500,000 members. In addition to his work as a business educator and author, Mark continues to be an active leadership practitioner. Most recently he served as the president of the National Speakers Association.

Mark holds the Certified Speaking Professional designation from the National Speakers Association (NSA) and is a member of the Speaker Hall of Fame. He was recently honored with the Cavett Award, the highest honor the NSA bestows on its members, in recognition of his outstanding contributions to the speaking profession. Mark is also a member of the exclusive Speakers Roundtable, made up of 20 of the top speakers in America.

Mark Sanborn is the author of seven books, including TeamBuilt: Making Teamwork Work, Sanborn on Success and Upgrade: Proven Strategies for Dramatically Increasing Personal and Professional Success. Mark’s book The Fred Factor: How Passion in Your Work and Life Can Make the Ordinary Extraordinary is an international bestseller. His most recent release, You Don’t Need a Title to be a Leader, is making an impact on leadership development at every level.

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