THE RESPONSIBILITY PROJECT
It all began when we ran a TV commercial about people doing things for strangers. The response was truly overwhelming. Thousands of emails and letter from people all over the country thanking us.
We thought, if one TV spot from Liberty Mutual can get people thinking and talking about responsibility, imagine what could happen if we went a step further? So we created a series of short films, and this website, as an exploration of what it means to do the right thing.
We believe that the more people think and talk about responsibility, and even debate what it means, the more it can affect how we live our daily lives. And perhaps, in this small way, together, we can make the world just a little better.Raising kids today comes with a unique set of challenges. As parents, we try to instill important values and messages in our children — often, a counterbalance to what they see and hear when we’re not around. This is especially challenging when we try to define qualities such as personal responsibility, but when you see it, you know it.
Liberty Mutual has stepped up to this challenge by creating The Responsibility Project – a resource that can help parents talk with their kids about personal responsibility in a meaningful way. You may remember Liberty Mutual’s recent commercials based on the concept of “pay-it-forward” – someone who sees another person participating in an act of kindness and is inspired to do the same for a stranger. Liberty Mutual received an overwhelming reaction from viewers moved by this simple idea, and in response created an entire website devoted to the idea of defining and discussing this elusive but important quality. The site includes resources such as short films, discussion guides, and a blog to help families teach and talk about personal responsibility.
Some of our favorite short films:
The Lighthouse: In this animated short, a community comes together to help an elderly lighthouse keeper when he accidentally shatters the beacon as a ship approaches land. This film is appropriate for kids as young as age 4.
The New Boy: A tough move to a new country gets a little easier when boys who start out as enemies come together over a shared moment of laughter. Elementary-aged kids will especially appreciate this short film.
Father’s Day: Despite past differences, a mother reconnects with her estranged father for the sake of her daughter. Directed toward an older audience, this film is best for middle school students.